Hardys - Domaine de la Baume Estate

Hardys purchased the Domaine de la Baume Estate in the Languedoc-Roussillon region near Montpellier

and invested heavily in building up the 24-hectare estate. More than €4m of funding went on vinification facilities

with a capacity of 27,000 hectolitres. The estate produces two million bottles of varietal Pays d'Oc wine annually,

under the La Baume brand, 80% of which is exported, the majority bound for the UK market.

Hardys - Domaine de la Baume Estate

Hardys purchased the Domaine de la Baume Estate in the Languedoc-Roussillon region near Montpellier and invested heavily in building up the 24-hectare estate. More than €4m of funding went on vinification facilities with a capacity of 27,000 hectolitres. The estate produces two million bottles of varietal Pays d'Oc wine annually, under the La Baume brand, 80% of which is exported, the majority bound for the UK market.

Australian brand with French style

We were appointed by Hardys to design the La Baume

brand identity soon after they purchased the estate. As an Australian company this was a significant move into French wine territory, so they asked us to reflect the French style in the brand. We created a corporate identity based on the distinctive ornate gates leading to the estate. This new brand identity proved perfect for the brand position Hardys wanted and provided the basis for a number of

designs for the subsequent labels.

Award winning design

Having successfully created the right brand image, we

were asked to follow this with all the design work for the La Baume estate. Over a period of years this included 18 wine labels for a variety of Pays d'Oc quality wines. We launched with the house ‘Domaine de la Baume’ and to our delight it was awarded a gold trophy by the International Wine

and Spirits Competition for best wine bottle

packaging of the year.

Hardys - Domaine de la

Baume Estate

Hardys purchased the Domaine de la Baume Estate in

the Languedoc-Roussillon region near Montpellier and invested heavily in building up the 24-hectare estate. More than €4m of funding went on vinification facilities with a capacity of 27,000 hectolitres. The estate produces two million bottles of varietal Pays d'Oc wine annually, under the La Baume brand, 80% of which is exported, the majority bound for the UK market.

Australian brand with

French style

We were appointed by Hardys to design the La Baume brand identity soon after they purchased the estate. As an Australian company this was a significant move into French wine territory, so they asked us to reflect the French style in the brand. We created a corporate identity based on the distinctive ornate gates leading

to the estate. This new brand identity proved perfect for the brand position Hardys wanted and provided

the basis for a number of designs for the

subsequent labels.

Award winning design

Having successfully created the right brand image, we were asked to follow this with all the design work for the La Baume estate. Over a period of years this included 18 wine labels for a variety of Pays d'Oc quality wines. We launched with the house ‘Domaine de la Baume’ and to our delight it was awarded a

gold trophy by the International Wine and

Spirits Competition for best wine bottle

 packaging of the year.