FBE - Forum for the Built Environment

The Faculty of Building (FoB) was established in 1946 and grew to be a national organisation representing a very

wide range of disciplines in the construction sector. Through social events and professional training, the FoB

enabled contacts to be made and strengthened. As the construction industry developed and integrated with a

wider range of industries and professionals, the FOB changed to incorporate members from the wider building environment. They invited us to rebrand their expanding organisation.

FBE - Forum for the Built Environment

The Faculty of Building (FoB) was established in 1946 and grew to be a national organisation representing a very wide range of

disciplines in the construction sector. Through social events and professional training, the FoB enabled contacts to be made and

strengthened. As the construction industry developed and integrated with a wider range of industries and professionals,

the FOB changed to incorporate members from the wider building environment. They invited us to rebrand their

expanding organisation.

New ideas, old image

FoB came to us with an image problem. They wanted to

reinvent the perception of their organisation and make

it both relevant and useful as a networking forum for executives and workers in the built environment sector. Neither the name or the image reflected what the organisation actually did. It was time for a radical rethink.

We researched members and staff to get a broad view of the organisation before we recommended a complete rebrand and most importantly, a name change.

Taking us seriously

We renamed it ‘Fbe’ (Forum for the Built Environment).

This was suitably similar to the abbreviated FoB that members were already familiar with, but encompassed actually what they did. As for our new logo, the rather staid executive board thought we were joking at first, it was far too radical for them - we may have changed their name,

but not yet their thinking. Gradually they came around and understood our reasoning and rationale to the point

where they really loved the bold look of the new brand.

FBE - Forum for the Built Environment

The Faculty of Building (FoB) was established in 1946 and grew to be a national organisation representing a very wide range of disciplines in the construction sector. Through social events and professional training, the FoB enabled contacts to be made and strengthened. As the construction industry developed and integrated with a wider range of industries and professionals, the FOB

changed to incorporate members from the wider

building environment. They invited us to rebrand

their expanding organisation.

New ideas, old image

FoB came to us with an image problem. They wanted to reinvent the perception of their organisation and make it both relevant and useful as a networking forum for executives and workers in the built environment sector. Neither the name or the image reflected what the organisation actually did. It was time for a radical rethink. We researched members and staff to get

a broad view of the organisation before we recommended a complete rebrand and

most importantly, a name change.

Taking us seriously

We renamed it ‘Fbe’ (Forum for the Built Environment).This was suitably similar to the abbreviated FoB that members were already familiar with, but encompassed actually what they did. As for our new logo, the rather staid executive board thought we were joking at first, it was far too radical for them

 - we may have changed their name, but not yet their thinking. Gradually they came around and understood our reasoning and rationale to the point where they

really loved the bold look of the new brand.