Gleeds - Bringing clarity and renewal to an established brand

Gleeds, a 125 year old International Project and Construction Management company was ready for change. Known primarily for their project management services, the company wanted to make their broad range of services more visible, reveal their positioning and refresh their badly ageing brand identity.

Stuck in the past

Our research revealed that Gleeds had developed a reputation for high quality project management. In addition, their broad expertise in a range of building and construction services gave clients everything they needed in one package. But the branding did not reflect their performance or aspirations. They invited us to look at their branding worldwide and create a clear coherent message through

a new corporate identity and extend it to all marketing

and corporate collateral.

Hitting the right spot

An established, yet modern, collaborative company, Gleeds

needed  a fresh corporate identity to reflect their new Senior

Partner and his management team's modern approach.

So we developed a distinctive new mark that combines

their name with the yellow ‘G’ spot. It was inviting, it differentiated them from the competition and it just felt right. We successfully rolled this out to 65 offices in 20 countries worldwide. It covered everything, from

business cards to 48 sheet billboard posters.

Gleeds - Bringing clarity and renewal to an established brand

Gleeds, a 125 year old International Project and Construction Management company was ready for change. Known primarily for their project management services, the company wanted to make their broad range of services more visible, reveal their positioning and refresh their badly ageing brand identity.

Stuck in the past

Our research revealed that Gleeds had developed a reputation for high quality project management. In addition, their broad expertise in a range of building and construction services gave clients everything they needed in one package. But the branding did not reflect their performance or aspirations. They invited us to look at their branding worldwide and create a clear coherent message through a new corporate identity and extend it to all marketing and

corporate collateral.

Hitting the right spot

An established, yet modern, collaborative company, Gleeds needed  a fresh corporate identity to reflect their new Senior Partner and his management team's modern approach. So we developed a distinctive new mark that combines their name with the yellow ‘G’ spot. It was inviting, it differentiated them from the competition and it just felt right. We successfully

rolled this out to 65 offices in 20 countries worldwide.

It covered everything, from business cards to

48 sheet billboard posters.