Right values - wrong image

An off-the-shelf Heraldic Coat of Arms was being used as their brand image which was both rather old-fashioned and did not reflect their forward-looking vision. However, it did reflect the core values of strength, stability, and leadership, values we were keen to retain. The company name was also too London centric and already at odds with their current market position. With a new vision for their future, they invited us to review and recommend a way forward for their brand to project a more modern, up-to-date solution.

Two step plan

Our recommendation was for both a name and brand

image change. By shortening the name to L&UK Property

we kept a link to the past but played down the London

emphasis. We also secured a new .com to endorse it -

www.landuk.com - quite a coup in today’s world. For the

brand image, we took the existing elements of the crown,

lion, and shield and reworked them into a more modern

interpretation, while still retaining the core brand values.

The result is a brand that reflects a modern, strong, stable,

confident and trustworthy company, ready to deliver

outstanding developments and investment returns for

all their financial partners.

L&UK Property - A new vision

London & UK Property, a privately owned property development company based in London, are a dedicated team of real estate experts that have many decades of combined experience overseeing high value commercial real estate projects. The company wanted a brand which properly reflected their vision for the future.

Right values - wrong image

An off-the-shelf Heraldic Coat of Arms was being

used as their brand image which was both rather

old-fashioned and did not reflect their forward-looking

vision. However, it did reflect the core values of strength, stability, and leadership, values we were keen to retain. The company name was also too London centric and already at odds with their current market position. With a new vision for their future, they invited us to review and recommend a way forward for their brand to project a more modern, up-to-date solution.

Two step plan

Our recommendation was for both a name and brand

image change. By shortening the name to L&UK Property, we kept a link to the past but played down

the London emphasis. We also secured a new .com to endorse it - www.landuk.com - quite a coup in today’s world. For the brand image, we took the existing elements of the crown, lion, and shield and reworked them into a more modern interpretation, while still retaining the core brand values.

The result is a brand that reflects a modern, strong, stable, confident and trustworthy company, ready to deliver outstanding developments and investment returns for all their financial partners.