L&UK Property - A new vision
London & UK Property, a privately owned property development company based in London, are a dedicated team of real
estate experts that have many decades of combined experience overseeing high value commercial real estate projects.
The company wanted a brand which properly reflected their vision for the future.
Right values - wrong image
An off-the-shelf Heraldic Coat of Arms was being
used as their brand image which was both rather
old-fashioned and did not reflect their forward-looking
vision. However, it did reflect the core values of strength,
stability, and leadership, values we were keen to retain.
The company name was also too London centric
and already at odds with their current market position.
With a new vision for their future, they invited us to
review and recommend a way forward for their brand
to project a more modern, up-to-date solution.
Two step plan
Our recommendation was for both a name and brand
image change. By shortening the name to L&UK Property
we kept a link to the past but played down the London
emphasis. We also secured a new .com to endorse it -
www.landuk.com - quite a coup in today’s world. For the
brand image, we took the existing elements of the crown,
lion, and shield and reworked them into a more modern
interpretation, while still retaining the core brand values.
The result is a brand that reflects a modern, strong, stable,
confident and trustworthy company, ready to deliver
outstanding developments and investment returns for
all their financial partners.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Service Brochure
Corporate Advertising | E-Mailer Campaign
Corporate Advertising | Magazine Campaign
Corporate Branding | Office Signs
Corporate Branding | Crane Signage
Corporate Branding | Site Hoarding
Corporate Branding | Site Wear
Corporate Promotions | Lapel Badges & Cufflinks
Corporate Promotions | Lanyards
Corporate Promotions | Coasters
Corporate Events | Feather Flags
Corporate Developments | Project Branding
BACK
‘Your help is very much appreciated and we feel that we are, at last, making headway in
brand recognition and company profile projection. We have received many positive
comments over the last few weeks. There is still much to be done and your continued
advice is much appreciated and welcome.’
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
L&UK Property - A new vision
London & UK Property, a privately owned property development company based in London, are a dedicated team of real
estate experts that have many decades of combined experience overseeing high value commercial real estate projects.
The company wanted a brand which properly reflected their vision for the future.
Right values - wrong image
An off-the-shelf Heraldic Coat of Arms was being
used as their brand image which was both rather
old-fashioned and did not reflect their forward-looking
vision. However, it did reflect the core values of strength, stability, and leadership, values we were keen to retain. The company name was also too London centric and already at odds with their current market position. With a new vision for their future, they invited us to review and recommend a way forward for their brand to project a more modern, up-to-date solution.
Two step plan
Our recommendation was for both a name and brand
image change. By shortening the name to L&UK Property we kept a link to the past but played down the London emphasis. We also secured a new .com to endorse it - www.landuk.com - quite a coup in today’s world. For the brand image, we took the existing elements of the crown, lion, and shield and reworked them into a more modern interpretation, while still retaining the core brand values.
The result is a brand that reflects a modern, strong, stable, confident and trustworthy company, ready to deliver outstanding developments and investment returns for all their financial partners.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Service Brochure
Corporate Advertising | E-Mailer Campaign
Corporate Advertising | Magazine Campaign
Corporate Branding | Office Signs
Corporate Branding | Crane Signage
Corporate Branding | Site Hoarding
Corporate Branding | Site Wear
Corporate Promotions | Lapel Badges & Cufflinks
Corporate Promotions | Lanyards
Corporate Promotions | Coasters
Corporate Events | Feather Flags
Corporate Developments | Project Branding
BACK
‘Your help is very much appreciated and we feel that we are, at last, making headway in
brand recognition and company profile projection. We have received many positive
comments over the last few weeks. There is still much to be done and your continued
advice is much appreciated and welcome.’
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
L&UK Property - A new vision
London & UK Property, a privately owned property development company
based in London, are a dedicated team of real estate experts that have
many decades of combined experience overseeing high value
commercial real estate projects. The company wanted a brand
which properly reflected their vision for the future.
Right values - wrong image
An off-the-shelf Heraldic Coat of Arms was being used as their brand
image which was both rather old-fashioned and did not reflect their
forward-looking vision. However, it did reflect the core values of strength,
stability, and leadership, values we were keen to retain. The company
name was also too London centric and already at odds with their
current market position. With a new vision for their future, they invited
us to review and recommend a way forward for their brand
to project a more modern, up-to-date solution.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Service Brochure
Corporate Advertising | E-Mailer Campaign
Corporate Advertising | Magazine Campaign
Corporate Branding | Office Signs
Corporate Branding | Crane Signage
Corporate Branding | Site Hoarding
Corporate Branding | Site Wear
Corporate Promotions | Lapel Badges & Cufflinks
Corporate Promotions | Lanyards
Corporate Promotions | Coasters
Corporate Events | Feather Flags
Corporate Developments | Project Branding
Two step plan
Our recommendation was for both a name and brand image change. By shortening the name to L&UK Property we kept a link to the past but played down the London emphasis. We also secured a new .com to endorse it -
www.landuk.com - quite a coup in today’s world. For the brand image,
we took the existing elements of the crown, lion, and shield and reworked them into a more modern interpretation, while still retaining
the core brand values.
The result is a brand that reflects a modern, strong, stable, confident and trustworthy company, ready to deliver outstanding developments and investment returns for all their financial partners.
BACK
‘Your help is very much appreciated and we feel that we are, at last, making headway in brand recognition and company profile projection. We have received many positive comments over the last few weeks. There is still much to be done and your continued advice is much appreciated and welcome.’
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
L&UK Property - A new vision
London & UK Property, a privately owned property development company based in London, are a dedicated team of real estate experts that have many decades of combined experience overseeing high value commercial real estate projects.
The company wanted a brand which properly reflected
their vision for the future.
Right values - wrong image
An off-the-shelf Heraldic Coat of Arms was being used as their brand image which was both rather old-fashioned and did not reflect their forward-looking vision. However, it did reflect the core values of strength, stability, and leadership, values we were keen to retain. The company name was also too London centric and already at odds with their current market position. With a new vision for their future, they invited us to review and recommend a way forward for their brand to project a more modern, up-to-date solution.
Two step plan
Our recommendation was for both a name and brand
image change. By shortening the name to L&UK Property
we kept a link to the past but played down the London
emphasis. We also secured a new .com to endorse it -
www.landuk.com - quite a coup in today’s world. For the
brand image, we took the existing elements of the crown,
lion, and shield and reworked them into a more modern
interpretation, while still retaining the core brand values.
The result is a brand that reflects a modern, strong, stable,
confident and trustworthy company, ready to deliver
outstanding developments and investment returns for
all their financial partners.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Service Brochure
Corporate Advertising | E-Mailer Campaign
Corporate Advertising | Magazine Campaign
Corporate Branding | Office Signs
Corporate Branding | Crane Signage
Corporate Branding | Site Hoarding
Corporate Branding | Site Wear
Corporate Promotions | Lapel Badges & Cufflinks
Corporate Promotions | Lanyards
Corporate Promotions | Coasters
Corporate Events | Feather Flags
Corporate Developments | Project Branding
BACK
‘Your help is very much appreciated and we feel that we are, at last, making headway in brand recognition and company profile projection. We have received many positive comments over the last few weeks. There is still much to be done and your continued
advice is much appreciated and welcome.’
30+
Years of experience
From letterpress to digital
1000's
Answered briefs
And a lot of chewed pencils
100's
Happy clients
They can't all be wrong
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
L&UK Property - A new vision
London & UK Property, a privately owned property development company based in London, are a dedicated team of real estate experts that have many decades of combined experience overseeing high value commercial real estate projects. The company wanted a brand which properly reflected their vision for the future.
Right values - wrong image
An off-the-shelf Heraldic Coat of Arms was being
used as their brand image which was both rather
old-fashioned and did not reflect their forward-looking
vision. However, it did reflect the core values of strength, stability, and leadership, values we were keen to retain. The company name was also too London centric and already at odds with their current market position. With a new vision for their future, they invited us to review and recommend a way forward for their brand to project a more modern, up-to-date solution.
Two step plan
Our recommendation was for both a name and brand
image change. By shortening the name to L&UK Property, we kept a link to the past but played down
the London emphasis. We also secured a new .com to endorse it - www.landuk.com - quite a coup in today’s world. For the brand image, we took the existing elements of the crown, lion, and shield and reworked them into a more modern interpretation, while still retaining the core brand values.
The result is a brand that reflects a modern, strong, stable, confident and trustworthy company, ready to deliver outstanding developments and investment returns for all their financial partners.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Service Brochure
Corporate Advertising | E-Mailer Campaign
Corporate Advertising | Magazine Campaign
Corporate Branding | Office Signs
Corporate Branding | Crane Signage
Corporate Branding | Site Hoarding
Corporate Branding | Site Wear
Corporate Promotions | Lapel Badges & Cufflinks
Corporate Promotions | Lanyards
Corporate Promotions | Coasters
Corporate Events | Feather Flags
Corporate Developments | Project Branding
BACK
‘Your help is very much appreciated and we feel that we are, at last, making headway in brand recognition and company profile projection. We have received many positive comments over the last few weeks. There is still much to be done and your continued advice is much appreciated and welcome.’
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020