MMEye - State of the Art Market Research

 

MMEye is a London based market research agency specialising in the automotive sector, offering dynamic products and

services that assess and provide powerful insights to enable solid, realistic solutions within today’s competitive market.

A move to new Covent Garden offices prompted a redesign of their website and a review of their marketing strategy.

 

Website redesign

 

Our brief was to establish and design the overall website

architecture for the company and work closely with the

content marketing strategy we had developed in partnership

with MMEye. The redesigned website focused on the shift

in emphasis to making them the number one Automotive

research agency. The site was successfully launched into

the marketplace at the Market Research Society’s annual

Automotive Conference.

Brand review

 

The success of the website drew attention to their

branding which looked too ‘clinical and tech’ for the

qualitative side of their business. Our solution was to rebrand. Through clever typography combining upper

and lower case characters, we created a fresh look and

feel that is easily recognisable, resulting in a more approachable and encompassing ‘softer’ logo, with

a positive, consumer facing appeal.

BACK

'Their branding which looked too ‘clinical and tech’ for the qualitative side of

their business. Our solution was to rebrand, creating a more approachable,

‘softer’ logo, more encompassing and with consumer facing appeal.'

30+

Years of experience

From letterpress to digital

100's

Happy clients

They can't all be wrong

1000's

Answered briefs

And a lot of chewed pencils

10000+

Hours each, learning our trade

Means we know our stuff

Built by Concrete © 2020

MMEye - State of the Art Market Research

 

MMEye is a London based market research agency specialising in the automotive sector, offering dynamic products and services that assess and provide powerful insights to enable solid, realistic solutions within today’s competitive market. A move to new Covent Garden offices prompted a redesign of their website and a review of

their marketing strategy.

 

Brand Positioning

 

We were initially appointed to redesign the existing website into one that was clear, simple more dynamic and one they could easily adapt, change and add content. This done, our focus was then to establish and communicate their uniqueness as the number

one Automotive research agency in the marketplace

by designing a series of dynamic on and offline advertising campaigns.

Brand review

 

The success of the website drew attention to their

branding which looked too ‘clinical and tech’ for the

qualitative side of their business. Our solution was to rebrand. Through clever typography combining upper

and lower case characters, we created a fresh look and feel that is easily recognisable, resulting in a more approachable and encompassing ‘softer’ logo, with

a positive, consumer facing appeal.

 

BACK

'Their branding which looked too ‘clinical and tech’ for the qualitative side of

their business. Our solution was to rebrand, creating a more approachable,

‘softer’ logo, more encompassing and with consumer facing appeal.'

30+

Years of experience

From letterpress to digital

100's

Happy clients

They can't all be wrong

1000's

Answered briefs

And a lot of chewed pencils

10000+

Hours each, learning our trade

Means we know our stuff

Built by Concrete © 2020

MMEye - State of the Art Market Research

 

MMEye is a London based market research agency specialising in the automotive sector, offering dynamic products and services that assess and provide powerful insights to enable solid, realistic solutions within today’s competitive market.

A move to new Covent Garden offices prompted a redesign of their website

and a review of their marketing strategy.

Website redesign

 

Our brief was to establish and design the overall website architecture for the company and work closely with the content marketing strategy we had developed in partnership with MMEye. The redesigned website focused on the shift in emphasis to making them the number one Automotive research agency. The site was successfully launched into the marketplace at the Market Research Society’s annual Automotive Conference.

Brand review

 

The success of the website drew attention to their branding which looked too ‘clinical and tech’ for the qualitative side of their business. Our solution was to rebrand. Through clever typography combining upper and lower case characters, we created a fresh look and feel that is easily recognisable, resulting in a more approachable and encompassing ‘softer’ logo, with

a positive, consumer facing appeal.

BACK

'Their branding which looked too ‘clinical and tech’ for

the qualitative side of their business. Our solution was to rebrand, creating a more approachable, ‘softer’ logo,more encompassing and with consumer facing appeal.'

30+

Years of experience

From letterpress to digital

100's

Happy clients

They can't all be wrong

1000's

Answered briefs

And a lot of chewed pencils

10000+

Hours each, learning our trade

Means we know our stuff

Built by Concrete © 2020

MMEye - State of the Art

Market Research

 

MMEye is a London based market research agency specialising in the automotive sector, offering dynamic products and

services that assess and provide powerful insights to enable solid, realistic solutions within today’s competitive market.

A move to new Covent Garden offices prompted a redesign

of their website and a review of their marketing strategy.

Website redesign

 

Our brief was to establish and design the overall website

architecture for the company and work closely with the

content marketing strategy we had developed in partnership

with MMEye. The redesigned website focused on the shift

in emphasis to making them the number one Automotive

research agency. The site was successfully launched into

the marketplace at the Market Research Society’s annual

Automotive Conference.

Brand review

 

The success of the website drew attention to their

branding which looked too ‘clinical and tech’ for the

qualitative side of their business. Our solution was to rebrand. Through clever typography combining upper

and lower case characters, we created a fresh look and

feel that is easily recognisable, resulting in a more approachable and encompassing ‘softer’ logo, with

a positive, consumer facing appeal.

BACK

'Their branding which looked too ‘clinical

and tech’ for the qualitative side of their business. Our solution was to rebrand, creating a more approachable, ‘softer’

logo, more encompassing and with consumer facing appeal.'

30+

Years of experience

From letterpress to digital

1000's

Answered briefs

And a lot of chewed pencils

100's

Happy clients

They can't all be wrong

10000+

Hours each, learning our trade

Means we know our stuff

Built by Concrete © 2020

MMEye - State of the Art

Market Research

 

MMEye is a London based market research agency specialising in the automotive sector, offering dynamic products and services that assess and provide powerful insights to enable solid, realistic solutions within today’s competitive market. A move to new Covent Garden offices prompted a redesign of their website and a review of

their marketing strategy.

Website redesign

 

Our brief was to establish and design the overall website architecture for the company and work closely with the content marketing strategy we had developed in partnership with MMEye. The redesigned website focused on the shift in emphasis to making them the number one Automotive research agency. The site was successfully launched into the marketplace at the Market Research Society’s annual

Automotive Conference.

Brand review

 

The success of the website drew attention to their

branding which looked too ‘clinical and tech’ for the

qualitative side of their business. Our solution was

to rebrand. Through clever typography combining upper and lower case characters, we created a fresh look and feel that is easily recognisable, resulting in a more approachable and encompassing ‘softer’ logo, with a positive, consumer facing appeal.

BACK

'Their branding which looked too ‘clinical and tech’ for the qualitative side of their business. Our solution was to rebrand, creating a more approachable, ‘softer’ logo, more encompassing and with consumer facing appeal.'

30+

Years of experience

From letterpress to digital

100's

Happy clients

They can't all be wrong

1000's

Answered briefs

And a lot of chewed pencils

10000+

Hours each, learning our trade

Means we know our stuff

Built by Concrete © 2020