A good brand is the single most important investment
you can make in your business
Brand design is a powerful and often under-appreciated tool. It can influence perceptions, aid recall and differentiate a
business from its competitors. It offers a tremendous opportunity to set you apart and convey the credibility your
business needs to succeed.
Brand - Assets
Your brand, if properly understood and carefully managed,
is one of your company’s most valuable corporate assets.
Every professional organisations brand is a combination of ideas, strategies, words and visual elements. The two most prominent elements of your brand - your name and logo - are only the building blocks of a much bigger picture. In fact, a multitude of touch points affect people’s perceptions of
your organisation and their emotional responses to it.
Brand - Elements
Business reputation is mainly built on past performance
and clients’ experiences, but it’s also the less tangible and
subtle influences of your brand identity. These will also
contribute to customer perceptions of your company.
The imagery and words associated with a brand can evoke
a range of emotions. Your brand’s visual elements should support your company’s credibility and they should help distinguish your offer from those of your competitors.
Brand - Strengths
Building reputation through your brand is of critical importance, but it’s only half the story. The other half is visibility. How well exposed is your brand to your target market? Because memorable, well-known brands have more power. But your brand needs to be right. Promoting a brand that does not represent your company well is a waste of resources, it’s simply throwing good money after bad.
So a great reputation, high visibility and the right brand image are some of the essentials you need to succeed
in business.
Today’s business environment is constantly changing
and you can’t afford to be left behind
New market competitors, changing customer tastes, disruptive new technologies and many other factors
are altering the dynamics of the marketplace. In this environment, the organisation that fails to adapt loses.
If your brand is weak and letting you down then all your other marketing efforts are being undersold.
So be sure your brand is working 100% for you, if not, then maybe it’s time to consider changing it.
Rebranding your company may seem like a big deal, but it doesn’t have to be.
We make it a painless process and hopefully an exciting journey to explore new directions,
discover hidden strengths and make the most of new market opportunities.
ENQUIRE ABOUT a Brand Review
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
A good brand is the single most important investment
you can make in your business
Brand design is a powerful and often under-appreciated tool. It can influence perceptions, aid recall and differentiate a business from its competitors. It offers a tremendous opportunity to set you apart and convey the credibility your business needs to succeed.
Brand - Assets
Your brand, if properly understood and carefully managed, is one of your company’s most valuable corporate assets.
Every professional organisations brand is a combination of ideas, strategies, words and visual elements. The two most prominent elements of your brand - your name and logo - are only the building blocks of a much bigger picture. In fact, a multitude
of touch points affect people’s perceptions of your organisation and their emotional responses to it.
Brand - Elements
Business reputation is mainly built on past performance and clients’ experiences, but it’s also
the less tangible and subtle influences of your brand identity. These will also contribute to customer perceptions of your company.
The imagery and words associated with a brand
can evoke a range of emotions. Your brand’s visual elements should support your company’s credibility and they should help distinguish your offer from
those of your competitors.
Brand - Strengths
Building reputation through your brand is of critical importance, but it’s only half the story. The other half
is visibility. How well exposed is your brand to your target market? Because memorable, well-known brands have more power. But your brand needs to
be right. Promoting a brand that does not represent your company well is a waste of resources, it’s simply throwing good money after bad.
So a great reputation, high visibility and the right
brand image are some of the essentials you need
to succeed in business.
Today’s business environment is constantly changing
and you can’t afford to be left behind
New market competitors, changing customer tastes, disruptive new technologies and many other factors
are altering the dynamics of the marketplace. In this environment, the organisation that fails to adapt loses.
If your brand is weak and letting you down then all your other marketing efforts are being undersold.
So be sure your brand is working 100% for you, if not, then maybe it’s time to consider changing it.
Rebranding your company may seem like a big deal, but it doesn’t have to be.
We make it a painless process and hopefully an exciting journey to explore new directions, discover hidden strengths and make the most of new
market opportunities.
ENQUIRE ABOUT A BRAND REVIEW
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
A good brand is the single most important investment you can make in your business
Brand design is a powerful and often under-appreciated tool. It can influence perceptions, aid recall and differentiate a business from its competitors. It offers a tremendous opportunity to set you apart and convey the credibility your business needs to succeed.
Brand - Assets
Your brand, if properly understood and carefully managed, is one
of your company’s most valuable corporate assets.
Every professional organisations brand is a combination of ideas, strategies, words and visual elements. The two most prominent elements of your
brand - your name and logo - are only the building blocks of a much bigger picture. In fact, a multitude of touch points affect people’s perceptions
of your organisation and their emotional responses to it.
Brand - Elements
Business reputation is mainly built on past performance and clients’ experiences, but it’s also the less tangible and subtle influences of your
brand identity. These will also contribute to customer perceptions
of your company.
The imagery and words associated with a brand can evoke
a range of emotions. Your brand’s visual elements should support
your company’s credibility and they should help distinguish your
offer from those of your competitors.
Brand - Strengths
Building reputation through your brand is of critical importance, but it’s only half the story. The other half is visibility. How well exposed is your brand to your target market? Because memorable, well-known brands have more power. But your brand needs to be right. Promoting a brand that does
not represent your company well is a waste of resources, it’s
simply throwing good money after bad.
So a great reputation, high visibility and the right brand image
are some of the essentials you need to succeed in business.
Today’s business environment is constantly changing
and you can’t afford to be left behind
New market competitors, changing customer tastes, disruptive new technologies and many other factors are altering the dynamics of the marketplace.
In this environment, the organisation that fails to adapt loses.
If your brand is weak and letting you down then all your other marketing
efforts are being undersold. So be sure your brand is working 100% for
you, if not, then maybe it’s time to consider changing it.
Rebranding your company may seem like a big deal,
but it doesn’t have to be. We make it a painless process and hopefully an exciting journey to explore new directions, discover hidden strengths and make the most of
new market opportunities.
ENQUIRE ABOUT A BRAND REVIEW
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
A good brand is the single most important investment you can make
in your business.
Brand design is a powerful and often under-appreciated tool. It can influence perceptions, aid recall and differentiate a business from its competitors. It offers a tremendous opportunity to
set you apart and convey the credibility your business
needs to succeed.
Brand - Assets
Your brand, if properly understood and carefully managed, is
one of your company’s most valuable corporate assets.
Every professional organisations brand is a combination of
ideas, strategies, words and visual elements. The two most prominent elements of your brand - your name and logo -
are only the building blocks of a much bigger picture. In fact,
a multitude of touch points affect people’s perceptions of
your organisation and their emotional responses to it.
Brand - Elements
Business reputation is mainly built on past performance
and clients’ experiences, but it’s also the less tangible and
subtle influences of your brand identity. These will also
contribute to customer perceptions of your company.
The imagery and words associated with a brand can
an evoke a range of emotions. Your brand’s visual elements should support your company’s credibility and they should
help distinguish your offer from those of your competitors.
Brand - Strengths
Building reputation through your brand is of critical importance, but it’s only half the story. The other half is visibility. How well exposed is your brand to your target market? Because memorable, well-known brands have more power. But your brand needs to be right. Promoting a brand that does not represent your company well is a waste of resources, it’s simply throwing good money after bad.
So a great reputation, high visibility and the right brand image are some of the essentials you need to
succeed in business.
Today’s business environment is constantly changing and you can’t afford to be left behind
New market competitors, changing customer tastes, disruptive new technologies and many other factors are altering the dynamics of the marketplace. In this environment, the organisation that fails to adapt loses.
If your brand is weak and letting you down then all your other marketing efforts are being undersold. So be sure your brand is working 100% for you, if not, then maybe it’s time
to consider changing it.
Rebranding your company may seem like a big deal, but it doesn’t have to be. We make it a painless process and hopefully an exciting journey to explore new directions, discover hidden strengths and make the most of new market opportunities.
ENQUIRE ABOUT A BRAND REVIEW
30+
Years of experience
From letterpress to digital
1000's
Answered briefs
And a lot of chewed pencils
100's
Happy clients
They can't all be wrong
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
A good brand is the single most important investment you can make in your business.
Brand design is a powerful and often under-appreciated tool. It can influence perceptions, aid recall and differentiate a business from its competitors. It offers
a tremendous opportunity to set you apart and convey
the credibility your business needs to succeed.
Brand - Assets
Your brand, if properly understood and carefully managed, is one of your company’s most valuable corporate assets.
Every professional organisations brand is a combination of ideas, strategies, words and visual elements. The two most prominent elements of your brand - your name and logo - are only the building blocks of a much bigger picture. In fact, a multitude of touch points affect people’s perceptions of your organisation and their emotional responses to it.
Brand - Elements
Business reputation is mainly built on past performance and clients’ experiences, but it’s also the less tangible and subtle influences of your brand identity. These will also contribute to customer perceptions of your company.
The imagery and words associated with a brand
can evoke a range of emotions. Your brand’s visual elements should support your company’s credibility and they should help distinguish your offer from
those of your competitors.
Brand - Strengths
Building reputation through your brand is of critical importance, but it’s only half the story. The other half is visibility. How well exposed is your brand to your target market? Because memorable, well-known brands have more power. But your brand needs to be right. Promoting
a brand that does not represent your company well is
a waste of resources, it’s simply throwing good
money after bad.
So a great reputation, high visibility and the right brand image are some of the essentials you need to
succeed in business.
Today’s business environment is constantly changing and you can’t afford to be left behind
New market competitors, changing customer tastes, disruptive new technologies and many other factors
are altering the dynamics of the marketplace. In this environment, the organisation that fails to adapt loses.
If your brand is weak and letting you down then all your other marketing efforts are being undersold.
So be sure your brand is working 100% for you, if not,
then maybe it’s time to consider changing it.
Rebranding your company may seem like a big deal, but it doesn’t have to be. We make it a painless process and hopefully an exciting journey to explore new directions, discover hidden strengths and make the most of
new market opportunities.
ENQUIRE ABOUT A BRAND REVIEW
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020